Based
on more than forty interviews with Jobs conducted over two years--as
well as interviews with more than a hundred family members, friends,
adversaries, competitors, and colleagues--Walter Isaacson
has written a riveting story of the roller-coaster life and searingly
intense personality of a creative entrepreneur whose passion for
perfection and ferocious drive revolutionized six industries: personal
computers, animated movies, music, phones, tablet computing, and digital
publishing.
At
a time when America is seeking ways to sustain its innovative edge, and
when societies around the world are trying to build digital-age
economies, Jobs stands as the ultimate icon of inventiveness and applied
imagination. He knew that the best way to create value in the
twenty-first century was to connect
creativity with technology. He built a company where leaps of the
imagination were combined with remarkable feats of engineering.
Although
Jobs cooperated with this book, he asked for no control over what was
written nor even the right to read it before it was published. He put
nothing off-limits. He encouraged the people he knew to speak honestly.
And Jobs speaks candidly, sometimes brutally so, about the people he
worked with and competed against. His friends, foes, and colleagues
provide an unvarnished view of the passions, perfectionism, obsessions,
artistry, devilry, and compulsion for control that shaped his approach
to business and the innovative products that resulted.
Driven
by demons, Jobs could drive those around him to fury and despair. But
his personality and products were interrelated, just as Apple's hardware
and software tended to be, as if part of an integrated system. His tale
is instructive and cautionary, filled with lessons about innovation,
character, leadership, and values.
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